How it all started — our success story
On a quest to create an all-nature human body fuel that truly hydrates the body, and provide necessary sustenance all year-round, the locally-produced brand ‘Rani’ begins its journey to bring together a diverse range of fruit juice flavors people love packed with essential nutrients. Founded in April 2005, the MD/ CEO of the company, Muhammed Rafique came up with an idea to establish a family-run, fully-owned production facility in Hattar Industrial Zone, KPK, Pakistan to meet the ever-growing juice demand across Pakistan.
With a strong conviction to produce the finest quality juice brand, coupled with a boundless vision to make high-grade, premium-category fruit juices accessible to everyone, our CEO constantly diversified their brand portfolio with new juice products, variants, and varieties, and established their 2nd full-scale production unit in Rahim Yar Khan, South Punjab, Pakistan in year 2017 to broaden their distributor as well as sales network, and to reach out to more number of juice consumers than ever.
As the Rani continues to grow and rise to the zenith of success, all salutations to Mr. Muhammad Rafique & Sons in particular and their management in over-all for creating the spirit of innovation and bringing in fresh ideas from the outside world that are deemed necessary for the ensuring the long-term sustainability of the company.
Today, Rani Foods Pvt Ltd. have become a national brand with extensive network of distributors, and retailers, and have presence across all the major cities across Pakistan. Moreover, it has its own home-grown fruit farms on multiple locations, from where high-grade fruits are acquired, and sorted, before they go into the production line. Plus, they have a strong distribution, and retailer network all across Pakistan. This means Rani has now become self-sufficient, and become a fully-accomplishment premium brand with both backward, and forward integration.
Tree to Table
Making high-grade, all-natural fruit juices takes passion and commitment. Every pure, and delightful sip of our juices unleashes the power and energy of our high-end, hand-picked, home-grown fruits. From tree to the table, we bring you the finest quality fruit juices with essential nutrients to tickle your taste buds, and fuel your body all year-round.